Mariia LOBANOVA
Ph.D. Student
Marketing
Biography
I'm a PhD student in the Marketing Department at HEC Paris.
I focus on consumer behaviour, and my main interests lie in human-machine interaction and the ways Artificial Intelligence shifts consumer choices, preferences and perceptions. I have a background in Business and Management with specialization in cultural and creative industries, which impacts my approach to research: I believe that art and science go hand in hand.
Education
Academic appointments
Academic Responsibilities at HEC
- 2022- Ph.D. Student, Marketing HEC Paris
- 2022- Research Team Member, GREGHEC HEC Paris
Awards & honors
- 2022 HEC Paris Foundation Scholarship, 2022-2023
- 2019 Excellence Scholarship, International Business School, Ranepa, 2019-2021