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Having a purpose is key for a company. But how to define it? Professor at HEC Paris Business School Rodolphe Durand identified in an op-ed for Forbes three essential levers to determine a firm's raison d'être.
Having a purpose is key for a company. But how to define it? Professor at HEC Paris Business School Rodolphe Durand identified in an op-ed for Forbes three essential levers to determine a firm's raison d'être.