Specializations: Luxury, Today & Tomorrow Specializations: Luxury, Today & Tomorrow
The combination of world-class faculty, cutting-edge research, publications in the field of luxury management and the significant number of CEOs from luxury organizations among its alumni enables HEC Paris to offer a truly exclusive program in luxury.
ABOUT THE SPECIALIZATION
Held between Paris, New York City, and Milan, this Specialization is for luxury executives who will have to develop the business of their brands by addressing more strategic issues and challenges, or create new luxury brands.
In a future driven by new technologies, new generations, and new business models, luxury cannot remain the same. Yet it must continue to be luxury and clearly differentiate itself from premium brands. The combination of expert world-class faculty and the significant number of CEOs from luxury organizations among its alumni enables HEC Paris to offer an exclusive program in luxury management.
The goal of this business-oriented program is to enable participants to make the right and relevant strategic decisions concerning the marketing of luxury brands worldwide.
It is about understanding and acquiring the unique skills that drive success in luxury. It is about learning the way to operate and enhance strategic thinking. We want to make sure that participants master the key specificities of the luxury business and are equipped to make appropriate business decisions right after the Specialization.
Beyond traditional luxury management issues, the Specialization addresses current challenges, and provides the opportunity to discuss them with faculty members and executives from beknown companies illustrating the diverse facets of this vast sector.
KEY EXPERIENCES
Some themes explored:
- Envision the future of luxury brands in a high-tech digital world, meeting the new demands of millennials and emerging countries.
- Develop the operational skills to create and sustain luxury brands worldwide, in an omnichannel environment.
- Learn from luxury: how any sector can learn from luxury and adopt its unique strategies.
- The Foundation of Luxury Management: delving into the core concepts and principles that underpin luxury management.
- Crafting Iconic Brands: exploring the art of creating and nurturing iconic luxury brands.
- Insights on Business Mechanisms: gaining valuable insights into the intricate workings of the luxury business, and its unique mechanisms.
Why should you join this Specialization?
- You want to develop the business of your brand by addressing more strategic issues and challenges
- You are a luxury professional looking to elevate your career, or you are an experienced professional envisioning a career switch towards luxury, or an experienced professional wishing to learn from the sector.
- You want to create a new luxury brand
- You want to discover best practices for stimulating innovation
Sample Courses:
• The luxury strategy: break the rules of marketing to build luxury brands • The specific nature of the Chinese luxury market • Digital Transformation of Luxury and Retail Performance • Challenges of Creation and Communication in Luxury