Students and Faculty
Digital Marketing Summer Program
53%
Women
55
Nationalities represented
53%
Student nationalities outside of Europe
22
Average age
37%
Post-bachelor's level
28%
Non-business background
Students' Home Academic Institutions
- Princeton University, USA
- McGill University, Canada
- LUISS Business School, Italy
- ESADE, Spain
- IE Business School, Spain
- Imperial College London, UK
- Bocconi University, Italy
- London School of Economics, UK
- The Chinese University of Hong Kong
- Amherst College, USA
- Columbia University, USA
- Fundação Getulio Vargas, Brazil
- Kings College London, UK
- Lehigh University, USA
- Bucknell University, USA
- National University of Singapore
- New York University, USA
- Sciences Po Paris, France
- Shanghai University, China
- The University of Texas at Austin, USA
- University of California, Berkeley, USA
- University College London, UK
- University of Tokyo, Japan
- Vienna University, Austria
- Yale University, USA
- Plekhanov Russian University of Economics, Russia
Students
Joining the summer program ‘Business and Climate Change’ as a young professional has given me new knowledge and insights that are invaluable in my work.
I currently work as business developer in the Voluntary Carbon Market. Together with...
Summer School
Business & Climate Change
Climate change and sustainable development is one of the most pressing issues that the world faces today, and something that will underpin the progress of our societies going forward.
In this global context, the Business and Climate Change...
Summer School
Business & Climate Change
The HEC Paris 'Business and Climate Change' summer program left me feeling inspired, energized and ambitious.
As a Geography student, the financial aspect of this course has provided me with a more holistic understanding of the complexity of the...
Summer School
Business & Climate Change
The program provided me with thought-provoking insights that really helped me shape my own understanding on the energy sector and climate change issues.
With raising concerns surrounding environmental issues in the 21st century, understanding how...
Summer School
Business and Climate Change
This program is a must for anyone who is considering a career in any aspect of energy industries such as renewables, fossil fuels, electricity etc.
This unique program commences with a quick intensive overview of the most important climate models...
Summer School
Business and Climate Change
Academic Team
Academic Director
Gachoucha Géraldine Kretz, Academic Director
Gachoucha G. Kretzis a marketing strategist with a strong expertise in brand management. She holds a Ph.D. in Marketing from HEC Paris, a Master's degree in Finance, a Master's degree in Corporate Communication and Change Management and a Master's degree in Marketing and Strategy. Before taking her Ph.D., she worked as a consultant at Arthur Andersen and as a marketing associate at TNS Kantar and L'Oréal Paris from leading companies will share their experiences and expertise on focus areas (e.g. digital advertising; influence marketing).
At HEC Paris, Professor Kretz serves as Academic Director of the Marketing Master’s Degree and is the L’Oréal Chair for “Consumer-driven Innovation and Entrepreneurship” Executive Director. Professor Kretz’s research and case study interests revolve around offline and online strategic brand management applied to fashion, luxury and beauty and (online) influence management. Professor Kretz received the Vernimmen Best Teacher Award in 2018.