Gachoucha Kretz
Affiliate Professor
![Gachoucha Kretz](/sites/default/files/styles/profile/public/2019-11/Gachoucha%20Kretz_0.jpg?itok=bfcDMeN-)
Leading the program, Gachoucha Kretz holds a PhD from HEC Paris and specializes in brand management with a focus on the following areas: digital branding, fashion and luxury brand management and social media marketing and branding.